The uxLab aims to explore ways to signal the credibility of information to web users through conducting empirical research on user motivations, content strategies, and visual design with a combination of cognitive, behavioral, and psychophysiological methods.
Room 936 Communication and Visual Arts Building
Baptist University Road Campus
Hong Kong Baptist University
5 Hereford Road, Kowloon Tong
Tel: (852) 3411-8228